Business Plan

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Business Plan


A business plan outlines the specifics of a business, including a summary of the company, the business structure, the product, or service being sold, the market outlook, marketing strategy, financial projections, and competitors, among other components of the business.

Difference between a business proposal and a business plan

A business plan should not be confused with a business proposal. The difference between the two is in their objectives. A business plan highlights the growth strategy of the business, while a proposal is made out to prospective customers or investors explaining why they should work with the business and how their products and services will satisfy the customers’ needs.

Understanding the sections of a business plan

When writing a business plan, understanding its purpose for your business and what will be accomplished from it is important. The details provided in every section of your business plan should be specific.

If the business plan is for a startup business, you can include all the sections to make sure that it is comprehensive enough. On the other hand, if the business plan is part of an assignment, some sections may be excluded depending on the requirements of our instructor. Nonetheless, the requirements of most institutions are what will be covered here and what our writers use as the standard guideline when writing business plans.

The sections below are outlined in the order that they should appear in the plan but not necessarily the order in which they should be written. More of this is elaborated on in each section. Each of the sections outlined below is critical to a business plan, and enough research and time should be dedicated to writing them. If you need help in writing a business plan or are looking for business plan samples, you can reach out to our website, where we can have a business plan written for you based on your requirements. Our plans are generally 30 – 40 Pages in length. The criteria described in each of the following sections are what our writers apply.

Key sections to include in a business plan are:

1. Cover Sheet

The cover sheet appears on the first page of a business plan. However, it is not automatically written first. Having a draft that you finalize after the plan is complete is ideal. The cover sheet gives brief information about what the plan is about. Simplicity is key. As it is the first page, it should be appealing, concise, and free of any errors.

The cover sheet includes; the business logo and the title- the phrase, ‘business plan.’ This is followed by the business name, address and contact information, the completion date, and the confidentiality clause.

The title page is based on the instructor's preference for institutional assignments. If it is APA format, the title page should have the paper title (you can include the title ‘business plan’: then insert the name of your business after the colon. The next lines are for the student’s name, affiliation, the course name, instructor’s name, and the due date of the paper. Using our services for your papers guarantees you a free title and references page as part of our package.

2. Table of contents

This is a list of the contents contained in the business plan. The table of contents highlights the headings of the sections in order of appearance with their corresponding page numbers. Because business plans are long, the table of contents provides an overview of the main sections. This is written at the end of the plan, like the cover sheet. Having a table of contents page adds an air of professionalism to the plan.

3. Executive summary

This is a summary of the key points defined in the business. A pro-tip is to write this section last after all the other sections are complete, then place it at the beginning of the plan after the table of contents. Writing it last ensures all the important key points of the business plan are included. By reading the executive summary, the reader should have an idea of what the business is about, the business structure, what it sells, and the market and financial considerations. An executive summary is just that, a summary. It is brief but clear. The complete discussions are provided in the other sections of the plan.

4. Company overview

This section provides the business description. It gives a background history of what the business is about, what product or service you are selling, what needs in the market it satisfies, and how it will go about satisfying them.

The company overview is succinct but includes all the relevant information the reader needs to know, such as the general company information, including its registered name, the business structure, and its location. Another important piece of information is the ownership of the business, whom or the group of people that own the company, or their roles. The next key point to include is the mission statement or the problem that the business aims to solve.

When writing the company overview, it should be well-structured and creatively written to entice the reader, who could be a possible investor. The overview should exude professionalism.

5. Products and Services description

Here you discuss the products and services you are selling in more detail. This entails the features, price point, how the products and services differ from the competitors, their benefits, how they will be delivered to the target customer, and how they will improve the market’s need. This section is important since the business plan is centered around it.

There are various takeaways to make it stand out when writing this section.

  • Be clear and straight to the point. Be straightforward but appeal to those reading it.
  • Demonstrate expertise and professionalism, but use language anyone outside of the business can understand.
  • Offer something different your products and or services will introduce to the market.
  • Even though this is not a business proposal, this section should be written with the customer in mind, including how the products and services will benefit them. Appealing to the reader is important.

6. Market and Industry analysis

After establishing how your product or service is ideal in the previous section, this is where you demonstrate how it is the best for the market and industry. This section provides an analysis of the market and the industry and how your product or service fits into this market.

The components that should be included:

  • Industry analysis: Provide a background history of the business environment, including its size, growth challenges, and future potential.
  • Market analysis. Identify the target market, including the demographics like age group, gender, and income level. Additionally, include the size of the target market, the market needs, and the trends in the market related to your product or service.
  • Research testing. Demonstrate your knowledge of the market by briefly describing how you tested the market, how you collected information, and how you established the viability of the product.

Graphic information is a bonus as it not only provides needed information briefly but also demonstrates your expertise in the market and portrays your confidence in your product or service.

7. Strategy and Implementation analysis

This section entails the business decisions, actions, and processes to be implemented to achieve desired outcomes.

They include:

  • The strategic position. This is established after ascertaining the current position of the business in the market. It involves internal operations, competitive advantage, the current state of sales, or estimated sales.
  • The goals and objectives of the business. Where does the business see itself five years from now?
  • How the business will meet these objectives.
  • Who will be responsible for what?
  • The processes that will be taken to achieve and implement the goals.

8. Management summary

The management summary consists of the management team, personnel needs and gaps and how they will be achieved, and the employee growth plan. This is a more detailed section of how the business will be managed, by who, and their key roles in the business. The key players discussed are those in charge of making key decisions. Their experiences should be related to their roles and how they will spearhead the success of the company through their influence.

9. Marketing plan

This section contains all the elements needed to market the products or services of the business. A marketing plan provides information on the advertising methods applied, including how the business evaluates the impact of the campaigns. There are various factors to include in a marketing plan based on the level of the business. The basic ones include the marketing objectives, research, budget, marketing mix, and key performance indicators.

10. 5-year financial projections

This is an intensive and critical section of the business plan, especially if the aim is to seek funding. The financial plan should be well designed, accurate, and portray the solid financial position of the business.

When writing financial plans, 5-year projections should be included as it demonstrates the business’ intentions for financial solvency.

The following are some of the financial reports included in financial projections:

  • P&L Statement. This shows the profitability level of the business.
  • Common Size Income Statement.
  • Cash Flow Analysis. This indicates the cash available in excess after all the financial transactions are made. This analysis establishes the value of the business.
  • Balance Sheet. This provides the financial status of the business, including the assets and liabilities.
  • Breakeven Analysis; calculates the point at which the business breaks even to cover its costs and make profits.
  • The business Ratios Page; highlights the financial ratios used.
  • Loan Amortization Chart forecasts interest or outstanding balance, what the business owes, and the due payment dates.
  • Financial requirements outline how much funds are needed and how they will be spent.

This is a critical section of the business. If you require help to complete your financial plan, you can get additional help from our writing services.

11. SWOT analysis

This is a summary of the strengths, weaknesses, opportunities, and threats of the business.

12. Critical Analysis

This section provides a critical analysis of important data that can influence the targeted audience of the plan (investor or partner). The information provided in this section attributes to the performance of the business.

The critical analysis is an evaluation of critical aspects of the business, including the market, SWOT, and financial statements.

13. Sources of Industry and market citations

This is a list of all the sources used to inform industry and market information. It should be well-formatted and include links to the sources.


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